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Easy Perks That Work
We enter into a few Best Employer/Best Culture awards every year. One of the advantages of doing this is that we get feedback on what our employees love about working at Nurse Next Door, and what...
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An Easy and Practical Way to Bring Your Core Values Alive
In my quest to take core values from the imaginary to the reality, I want to give an easy, practical way to bring your core values alive inside of your organization. All too often, we focus our...
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Lesson #15: Invent Your Own Culture and Put a Top Person in Charge of It..
Earlier this year, Southwest Airlines came out with their “40 Lessons To Learn” on their 40th anniversary. Southwest is famous for their culture, and their leaders attribute their unmatched success...
View ArticleThe Core Value Machete
I just did a speech for another Health Authority’s leadership team. 50+ leaders supporting 6000+ employees, so a fairly large organization. They started the day with 8 core values. You know, the...
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What Do Core Values Do? Why Do I Need Them? (Well, At least the Top 11...
I was asked a truly great question the other day. What do core values really do? Why do I need them? Now, my usual reaction to a question like this is to spit out the answer. I mean, I talk about...
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Lesson #16. A Culture Has its Own Language
In Southwest Airlines Lesson #15: Invent your own Culture and put a top person in charge of it, it talked about the need to be unique. A key component of doing this is creating your own language. So...
View ArticleA Culture Has Its Own Langauge: Part 2
Core Values are your identity. They make you unique. Don’t you want to be different? Don’t you want to look, sound, feel and act differently then everyone else in your industry? Branding experts would...
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Impose or Include: When Discovering Our Core Values, What Should I do?
I often get asked the question: What is the best way to discover my core values? As I stated in my post “The Mission to Mars: 6 Simple Steps to Discover Your Core Values,” I always say the same thing....
View ArticleSteve Jobs: Marketing Is About Values
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to...
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Organizations Don’t Make Choices…Leaders Do.
Organizations don’t make choices…leaders do. This is a scary thought. But reading Jim Collins new book “Great By Choice,” this is what he says. And he is right. Here is a snapshot of what he says:...
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